Marketing Internships is a way forward to enter into the industry and gain first-hand knowledge about marketing

Selling the invisible – According to author Harry Beckwith, the key to making the transition successfully is your twenty-five years of experience with thousands of business professionals, Harry Beckwith delivers in this book its wisdom with unforgettable and often surprising examples, from Federal Express, Citicorp, and a growing Greek travel agency to an ingenious babysitter. Filled with wonderful insights you will learn how service marketing is about how to eliminate your clients fear of hiring you, and how to make your invisible qualities visible

Positioning – This classic by Al Ries and Jack Trout lays out the basics of finding where your product fits into the larger picture of what other people want and what other companies are doing. This is one of the “must have” books if you’re in marketing. It covers a ton of space on the topic of how to brand products and services and how to place them both in the market and in the mind’s eye of the consumer.

Buy-ology – By injecting neuroscience into the art of marketing, Martin Lindstrom explains how everything we think and do is influenced by mental forces of which we are not clearly aware. In Buy-ology, Lindstrom, presents the surprising findings from a three-year, $7-million-dollar neuro-marketing study, an experiment that peeps inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

YOUtility – It provides real-world examples of companies that have moved beyond selling to provide real value — and built a fiercely loyal audience along the way. It’s marketing upside down. That is marketing that’s wanted by customers and not by companies.  It is a very useful information, provided for free, that creates long-term trust and affinity between your company and your customers.

Trust me I’m lying – Chris Kubbernus summarizes this read with a simple takeaway: While it’s a frightening truth that media manipulation is too easy, it’s also a possible growth hack. Holiday’s snappy title is enticing for its honesty. People like him control the conversation, including the news, and he wants to give you insider secrets on how to avoid being blindsided by the media by understanding how it really works.

Purple cow – Peter Syravong credits Godin’s book as an update to the five P’s of marketing, using relevant brands to go beyond talking about how to be great and shows his readers how to be exceptional (much like a purple cow).Godin’s book is a straightforward, simple read which illustrates with powerful examples how to create something outside every day, not just in your marketing but with great products.

Everybody Writes – It is a guide to attracting and retaining customers through online communication, because in our content-driven world, every one of us is, in fact, a writer. Actually, writing matters more now, not less. Our words tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. And so being able to communicate well in writing isn’t just nice; it’s a necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

The New Rules of Marketing & PR – If you’re looking for the ultimate primer on social media, what it means and what it can do, this is it.  It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you.

Ogilvy on Advertising – David Ogilvy had a passion for advertising. This book is an example of how to think like an advertising executive whose sole purpose it is to help brands sell more. Sometimes, in our digital times, it’s fun to read books like this and re-think all of the analytics and optimization talks we have and get back to the advertising as a form of art. In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.

Digital Marketing for Dummies – It provides practical, proven strategies you can use to engage your audience, build your brand, get more customers and make more sales. It gives on up-to-date practices to walk you through creating a digital marketing strategy that boosts your bottom line.

To kickstart your career right after graduation visit We post and select internships that you are interested in from a range of different job profiles, from Marketingcontent writingVideography, to Graphic designing to give your career a much-needed boost.

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