Online marketing v/s Offline marketing

Internet marketing volumes have increased rapidly much thanks to the advantages over traditional media channels, internet marketing is still a quite vague area. 1 min


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What is online marketing?

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).

Know more about it at: https://www.techopedia.com/definition/26363/online-marketing

What is offline marketing?

Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services. These campaigns can include radio and print advertising – including billboards, signs and pamphlets – telemarketing, and television ads. Since it’s almost a prerequisite for any business today to have its own website, offline marketing strategies are now frequently tied to company’s online efforts. For example, companies such as Ford have created print ads that include sparse information about new vehicles with predominant urls and references to Facebook or iPhones.

Know more about it at: http://www.marketing-schools.org/types-of-marketing/offline-marketing.html

Differences between Online and Offline

Online marketing Offline marketing
  • includes- 

               Search engine optimization

               Google advertising

               Content marketing

               Mobile marketing

               E-stores

               E-mail marketing

               Social media

               Banners

  • Unprecedented audience reach
  • customizable to meet user needs
  • cost efficient
  • more ROI, since cost is lower
  •  As per a study conducted by IPSOS Hong Kong in accordance with Google, digitall marketing is known to generate 2.8 times more revenue.
  • Easier to learn (you can learn it online while you are in college also and it adds value to your CV) 
  • real time results
  • includes-

Radio

Television

Billboards

Newspapers

Magazines

Catalogues

Brochures

Direct mail

  • less audience reach
  • cannot be customized to meet user needs
  • cost is usually high 
  • less ROI, as cost is higher
  • Difficult to study as compared to online marketing 
  • results are not real time

Conclusion

Offline and Online marketing complement each other. Both of them are required for a successful marketing strategy because online form can not cater to the needs of the whole market. Offline form should be used to reach their local audience on a more personal level whereas online form should be used for the sake of reaching a wider audience. 


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