Online marketing v/s Offline marketing

What is online marketing?

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).

Know more about it at: https://www.techopedia.com/definition/26363/online-marketing

What is offline marketing?

Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services. These campaigns can include radio and print advertising – including billboards, signs and pamphlets – telemarketing, and television ads. Since it’s almost a prerequisite for any business today to have its own website, offline marketing strategies are now frequently tied to company’s online efforts. For example, companies such as Ford have created print ads that include sparse information about new vehicles with predominant urls and references to Facebook or iPhones.

Know more about it at: http://www.marketing-schools.org/types-of-marketing/offline-marketing.html

Differences between Online and Offline

Conclusion

Offline and Online marketing complement each other. Both of them are required for a successful marketing strategy because online form can not cater to the needs of the whole market. Offline form should be used to reach their local audience on a more personal level whereas online form should be used for the sake of reaching a wider audience.