Deadpool 2 is now in theaters, and to herald its arrival, its marketing team has clearly pulled out all the stops. The stunts for Deadpool two years ago were wild enough, with wacky mock rom-com posters, a fake Tinder profile, and more. Now, the team has outdone itself with promotion for the sequel.
Here’s a more-or-less comprehensive rundown of all the crazy ads and stunts that Fox has rolled out in the lead-up to Deadpool 2’s release.
First, here’s one of the more convincing romantic comedy posters advertising the initial Deadpool release on February 14th, 2016
Deadpool 2 started its promotional materials early, as far back as this Bob Ross clip from late 2017:
Then, in December, Deadpool released a clip of him learning Portuguese and advertising free tattoo designs in time for Brazil’s annual Comic Con Experience.
Then around Valentine’s Day, Deadpool 2 dropped several romantic cards, all with jokes tying back to the characters. The text is, of course, in Comic Sans.
For Easter, Deadpool got cozy with a golden egg. Also around this time, he released his own coloring book for the fake holiday National Crayon Day. Deadpool fans who are part of his fan club could receive the coloring pages via email, which the superhero encourages you to color and send back to him. He may or may not hang them up on his wall!
Deadpool 2 announced a branding deal with Trolli Candy to make an edible candy version of Deadpool’s tiny hand. A poster claimed that the new line of “Tiny Hands” snacks have “delicate curves” and are “intensely satisfying” being “firm, yet, soft.” It was definitely not the last of Deadpool’s brand sponsorships: he also teamed up with Loot Crate, 7-Eleven, and Mike’s Harder beer, but this was one of the more inventive.
20th Century Fox released a YouTube video of David Beckham rewatching the part of the original Deadpool where he gets insulted: “You ever hear David Beckham speak? It’s like he mouth-sexed a can of helium.” Deadpool texts him kissy emoji and begs forgiveness. It’s as if this franchise is generating its own fan videos and spoofs, removing the need for yaoi fan fiction.
Ryan Reynolds also went on South Korean television to make a surprise appearance on singing competition show King of Mask Singer as… a sparkly unicorn. In a shimmery cape and mask, he sang an eerily pathos-laden cover of “Tomorrow,” from the musical Annie. His reveal afterward was, understandably, a showstopper.
The hype has even invaded the DVD racks in Walmart, where the Deadpool marketing team replaced famous titles like The Terminator or Assassin’s Creed. Deadpool declares obnoxiously but quite in character, “My face is on all these movies that I’m not in! #mustbedreaming”