In the past four years, Prime Minister Narendra Modi has proven that he not just has a strong grip on his political strategies, but also on his sartorial choices. From the Modi kurta to his bandhgala suits – the Indian Prime Minister has made everything popular.
Let’s be honest. Indian politicians and fashion statements don’t really go hand in hand. There are very few who are known for their precise and impressive sense of style (Congress’ Sachin Pilot and his crisp white kurtas and BJP’s Smriti Irani and her beautiful handloom saris are a select few who hold prominence in the fashion chart). But Prime Minister Narendra Modi makes sure that there is no failing in the style department. Over the past four years, PM Modi has proven time and again that he has a fashionable bent of mind and knows what works for him.
Just last month, wowed many when he landed in Sweden looking dapper in a grey-black suit. The jacket, which had a red seam, caught people’s attention and reinforced the fact that the Indian Prime Minister knows how to make a fashionable move.
Even though Indian politicians have worn coloured kurtas in the past, but PM Modi played with colours more often giving a break to the only-pastel tag attached to political dressing. From pistachio green to bright orange and blue – the colours are varied and distinct. In fact, he is one of those few politicians, who actually have a garment named behind him – The Modi Kurta. This half-sleeves kurta became PM Modi’s signature style, and played an important role in giving impetus to Indian wear. The demand for the Modi kurta rose manifolds as PM Modi charted his victory path.
Not just people, even designers have given PM Modi’s various looks a thumps up time and again. “His wearing pistachio-green half-sleeved kurtas buttoned up till his neck bring out traditional elan and enrich our Indian ethnic styles. Equally, he can wear trench coats with Texan hats paired perfectly with denim and western style trousers. He carries everything he wears with an attitude and confidence which makes it an instant winner,” popular designer Ritu Beri told moneycontrol.com.
In fact, his thrust on the use of khadi has not only set a fashion trend, but has also diverted attention to this pre-Independence fabric, which over the years, lost its importance. Even during his Mann Ki Baat series, PM Modi applauded those who have adopted khadi in a big way. He also revealed that the sale of khadi has increased to 90% in the last few years.
PM Modi’s sartorial style is also very strategic. A keen eye on his outfits from his delegate meetings would reveal that he pays extra attention to what he is wearing when he is meeting world leaders. Now, who can forget the pinstripe bandhgala, which he chose for a meeting with former US President Barack Obama a few years ago. It became popular as the weaves of the outfit bore his name.
In fact, his kurta and shawl combos often get noticed too. His saffron shawl on a trip to Kathmandu, and the green shawl with the image of Shiva when he unveiled the Adiyogi Shiva statue at Isha Foundation in Coimbatore, are a few examples of smart dressing. Over and above that, PM Modi also doesn’t shy away from experiments at times. On his trip to Mongolia, he wowed people by sporting the traditional Mongolian robe and often wears traditional turbans keeping in mind the sentiments of his people.