Google Analytics provides you with website insights and offers advanced analytics solutions to track website visitors on a real time basis. In other words, you are able to track the complete journey of a customer through the sales funnel all by using Google Analytics,It is essential for any business in the digital marketing industry because it helps you to understand ways to reach your audience and drive traffic to your website.
When using Facebook in the digital marketing industry, there are also three marketing platforms that anyone can use to promote their brand, Pages, Groups and Ads. Pages are free Facebook profiles for businesses, organizations and public figures with no restrictions on the number of fans that can “like” a company’s page. Groups are discussion forums designed in a User Wall format and the Ads is the social network’s paid marketing platform that helps businesses reach their customers based on their desired demographic.With the many marketing platforms and features Facebook has to offer, it has proven itself to be one of the most powerful tools for any type of business in the digital marketing industry.