It is the dream of every enterprenuer to make his Startup into a Brand. Turning a Logo or Trademark into a Brand is a hectic task. If a logo or trademark is the first which comes into the mind of people while thinking of availing a service or buying a particular product, then It is called a “BRAND”.
Here are the list of 9 famous brands which replaced the original name of service they offered.
Xerox or Xerox Corporation is a American Global Corporation which sells print and digital document solution in about 160 countries. It has replaced the word "Photocopy" completely that even the ads and hoarding contains phrases like "Xerox Available here" but not Photocopy Available ;), Moreover, some of the places advertising like this are not using machines manufactured or sold by Xerox.
J.C. Bamford Excavators Limited or JCB, is an English multinational corporation, manufacturing equipment for construction, agriculture, waste handling and demolition. It has replaced the word "Earth movers" completely that even the toys today in India are named JCB as children asks for a JCB but not a for an Earth Mover.
Maggi is a International Brand orginated in Switzerland in late 19th century and was acquired by Nestle in 1947. This Brand of Seasonings, Instant Soups and noodles replaced the latter in India, i.e, in a common household you can hear people asking for Maggi but not for noodles.
Ujala, owned by Jyothy Laboratories Limited, is a Liquid fibric whitener. We may find people asking for Ujala but not for a Fibric Whitener. Ujala accounts to about 75% of fabric blue market.
Fevicol is brand owned by Pidilite Industries Limited, Indian-based adhesives manufacturing company. It has completely replaced Adhesive because people approach a shop not for a adhesive but for Fevicol.
Band-Aid is a brand name of American pharmaceutical Giant, Johnson and Johnson. People today put on Band-Aid when hurt but not a "Adhesive Bandage".
Lay's is Brand as well as the name of the company that founded the chip brand in the U.S. in 1932. from 1965, Lay's is owned by PepsiCo. It has replaced the word "Potato Chips".
Wringley's Boomer was a Prominent Chewing gum in Indian Context that Children used to ask for Boomer and they didn't knew it as Chewing gum at all.
Adding a word into the vocabulary of people is not an easy task and above brands have acheived it to such an extend that we have completely replaced words with those brands. It is definitely the Hard work of those who worked behind this. Hats off to all of them.
If you got any suggestions, Please do not hesitate to write down in the comment box, I waiting to hear from you.