Certifications that can give a boost to your Digital Marketing Career

There are various Digital Marketing Certifications which can make you Industry ready.3 min

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Top Five Certifications are mentioned below :

1) Facebook Certified Planning Professional

Facebook Certified Planning Professional

The Facebook Blueprint certification program offers two certifications: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. Both certifications aim at those who manage Facebook Pages and who target audiences for the biggest impact. From there, the Planning Professional focuses on optimizing reach and frequency, determines campaign KPIs, plans strategy and budget, and measures campaign performance. This exam is very useful for marketing students.

You have to pass two exams to earn either certification, which is available through Pearson VUE. Each exam costs $150, training is free, and the certifications are valid for one year. 

Link: https://www.facebook.com/blueprint/certification/exams/322-101

2) Google AdWords Certification 

Google AdWords Certification

Google AdWords certification is soaring in popularity these days followed closely by the Google Analytics Individual Qualification (IQ) credential and these are very helpful in Digital Marketing. If you use Google tools to set up, measure, manage and optimize marketing campaigns, consider the Google AdWords certification.  

Two exams are required – the AdWords Fundamentals exam and one more on search, display, mobile, video or shopping advertising – both of which are free. To take any Google exam means first signing up for the Google Partners program, which also lets you register for free training; from there you can certify as an individual. The Google AdWords certification is valid for one year.


3) HootSuite Social Marketing Certification  

HootSuite Social Marketing Certification

The social media and platform company with the catchy name – Hootsuite – offers six certifications. The HootSuite Social Marketing certification covers core concepts related to social media marketing. Other certifications include Hootsuite Social Selling, Hootsuite Advanced Social Advertising, Hootsuite Platform and a few specialty credentials. Hootsuite encourages all prospective certificates to take a series of free online courses before sitting for the Social Marketing exam, which costs $199. The credential doesn't expire. 


4) HubSpot Content Marketing Certification

HubSpot Content Marketing Certification

HubSpot, a maker of software for inbound marketing and sales, offers a bunch of training and certifications through HubSpot Academy. The HubSpot Content Marketing Certification recognizes professionals who create and promote content for the purpose of bringing in new customers. The associated course covers tips and best practices for building a content library of valuable assets. Other certifications include HubSpot Inbound Certification, HubSpot Email Marketing Certification, HubSpot Sales Software Certification, and more, aimed at individuals and agencies. To earn the HubSpot Content Marketing Certification, take the associated online course and then the exam. It's all free. For details, see the FAQs. 


5) PCM – Digital Management Certification

The American Marketing Association Professional Certified Marketer (PCM) program takes a more formal approach to its certifications than other featured companies in this article. The organization created a Body of Knowledge for the PCM – Digital Management certification, which includes topics on planning, branding, pricing, public relations, social media and more.

A related credential through AMA is the PCM – Digital Marketing. A study guide for the PCM – Digital Management certification costs $99 for AMA members or $149 for non-members. The exam costs $99 (members) and $299 (non-members) and is available online. To maintain the credential, you must recertify every three years by earning approved marketing continuing education units (CEUs).


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