We’re all Winners with Swiggy’s ‘Nom’ Month

Assist Swiggy by creating content for them and gain visibility! 2 min


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Overview

The Situation

Swiggy has a new offer up for grabs. FREE DELIVERY for the ENTIRE MONTH! The deal is that if you’ve got an order value above 99/- and your order is from a restaurant that falls in their list of 60+ restaurants, and it’s a weekday, you’ll get Free Delivery.

Swiggy is trying their best to capitalize on this IPL fever that’s caught on in the country that gets all cricket fans huddled up in front of the television from 8 o’ clock till 12 o’ clock Monday through Sunday. They see an opportunity of heightened home deliveries as people get together to watch the match at home or they just refuse to go out of the house for dinner unless they get a seat in front of the television at the restuarant.

 

Check out the offer here!

 

The Problem

Swiggy wants as many people to know about this Offer. They think that this offer is relevant for ALL cricket fans, and of course, fans of great food. They want to develop as much unique, local and relatable content for everybody out there. The problem that they want to overcome is the information gap between the customers and Swiggy that an offer like this exists in the first place, as well as to communicate to them the restaurants that this offer may be availed in.

About Swiggy

Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers . Having our own fleet gives us the flexibility to offer customers a no minimum order policy on any restaurant and accept online payments for all partner restaurants that we work with. Our delivery personnel carry one order at a time which ensures we get reliable and fast deliveries.

 

Important Instructions

  • Include details of the offer in the content- Brownie points for being detailed about that!
  • Brand your content with Swiggy’s logo- does not need to be too stark.
  • Multiple submissions are permissible, but contest entry will be done only for posts tagged with ‘SwiggyNomMonth’, ‘IPL’ and ‘Food’
  • Criteria for Winning Submissions- Quality check (assessed by Swiggy), Impact generated for each
  • In order to Qualify as a Valid Entry for the Contest, your submission must have generated at least 15 MyCoins.
  • You may create and publish content in any format that you are comfortable in.

Suggestions

  • Speak to to a Niche Crowd – Identify your niche by regional differences, behavioral differences. demographic differences, etc.
  • Be relatable – Use the correct lingo, (Minimal Content in vernacular language is permissible)
  • Talk about the top restaurants available on Offer
  • Call out a situaiton that is household in nature.
  • Create a Series of bite sized content offers instead of one Large piece to enhance readability.

Prizes

  • Winner of the most ‘IMPACT’ful piece of content
  • Winner of the most well created piece of content ? Graphic/ content
  • Participation

 

 

 


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